the Burrow mounted in collaboration with Castle Galleries, Cardiff in December 2008.]
Evening gown, stilettos, upswept hair, and... an umbrella? Could any composition ever be more incongruous?
She was told it was a parasol. Bollocks. Parasols were meant to keep out the sunlight – this one was perfectly angled to reflect the studio lights onto her shoulders.
She tried telling them they had to shoot outdoors, that nobody ever opened their parasols indoors.
She was just a model, she was told. She knew nothing of advertising.
True. But she had common-sense. Would people not rather buy an umbrella if the advertisement had the model splashing through puddles in a mac and wellies?